The most effective outbound e-mail campaigns are always focused on maintaining contact with past customers. When companies have e-mail lists from past clients, we develop “drip campaigns” to maintain a consistent connection and contact with these customers. This strategy increases the chance of repeat business at low cost.
Mass outbound e-mail campaigns are becoming more difficult; “Spam filters” block more, and recipients are becoming less likely to open unsolicited messages. SEA Advertising narrowcasts messages to the most qualified prospects possible by using demographically comprehensive lists developed in-house. SEA Advertising creates customized lists to help our clients locate and contact well-qualified customers and craft a message most likely to earn eyeballs.