The Internet has been at the center of cutting edge advertising and marketing for a decade now. There are two established methods for generating web site traffic, and a third in it’s infancy. “Pay per click” and search engine optimization (SEO) have become conventional yet challenging approaches, while social media (like Facebook and Twitter) are still developing.
Depending on your business model and customer demographics, web advertising on third party web sites can be highly effective. SEA Advertising helps our clients build effective campaigns based on their particular budgets and goals. While anyone can buy clicks and traffic, SEA Advertising precisely targets online advertisements to qualified future customers so our clients’ pay per click campaigns generate sales more quickly.
A more long-term Internet investment strategy is Search Engine Optimization (SEO). SEO takes proper HTML formatting and the regular addition of key word rich content. While it does take time, this type of so-called “organic traffic” generation can realize much lower customer acquisition costs. SEA Advertising has the patience and know-how to drive new organic traffic and earn first page listings on all major search engines.
Finally, social media is all the rage these days. Facebook is moving ahead of Yahoo in overall traffic, and Twitter adding millions of users every year. SEA is prepared to help clients to set up social media campaigns that work in tandem with other web and traditional marketing efforts. We continue to monitor this developing channel as the market works toward generating greater returns on investment through social media advertising.